The Tarrance Group Issues Statement on Misrepresentation of Proprietary Data by Wargotz for U.S. Senate Campaign


The Tarrance Group Issues Statement on Misrepresentation of Proprietary Data by Wargotz for U.S. Senate Campaign

Contact: Brian Tringali – (703) 684-668

Dr. Eric Wargotz’ campaign for U.S. Senate released a poll on Wednesday June 30, 2010 with the headline “Wargotz leads Mikulski by 3% in recent poll.” This caused some observers to believe that Dr. Wargotz maintained a 3-point lead statewide, when in fact the poll was only conducted in the 1st Congressional District of Maryland, and even then the campaign cited the ballot in Baltimore County alone.  We regret this miscommunication on the part of Wargotz campaign.  We can only conclude that the campaign, which is not a client of The Tarrance Group and falsely transmitted data from another proprietary survey, is attempting to mislead the public.

Although the campaign statement itself explains that the numbers cited were strictly from Baltimore County, we feel that this headline did not make this point clear enough and instead misrepresents our data.

The Tarrance Poll cited was conducted in Maryland’s 1st Congressional District and included only those parts of Baltimore County contained within the 1st District, comprising N=41 interviews.  The Wargotz campaign, which is not a client of The Tarrance Group, neither coordinated with nor received The Tarrance Group’s permission to release the data.  If consulted on such an option, we would have advised the campaign to not release the data due to the small cell size and large margin of error associated with it, and for the fact that the entirety of Baltimore County is not represented.

The Tarrance Group has requested that the Wargotz campaign either revise their campaign communications to reflect these realities, or remove them from their website altogether.

http://www.tarrance.com/2010/07/the-tarrance-group-issues-statement-on-misrepresentation-of-proprietary-data-by-wargotz-for-u-s-senate-campaign/

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